Search results for "csr communication strategies"

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Csr communication strategies of Colombian business groups: an analysis of corporate reports

2018

ABSTRACT: The aim of this paper is to assess stakeholder orientation and corporate social responsibility (CSR) communication strategies in the business groups (BGs) of an emerging economy by means of content analysis. We worked with 30 non-financial BGs taken from the Colombian Stock Exchange. The study uses as its unit of analysis corporate reports that have been classified into four categories: annual reports (ARs), sustainability reports (SRs), combined reports (CRs), and integrated reports (IRs). The results show that IRs are the most similar reports, that Colombian BGs are mainly employee-oriented (ARs, SRs, CRs) and shareholder-oriented (IRs), and that response and involvement communi…

content analysisGeography Planning and DevelopmentTJ807-830AccountingAnálisis de contenidoManagement Monitoring Policy and LawColombiaTD194-195:CIENCIAS ECONÓMICAS [UNESCO]Renewable energy sourcescorporate reportStock exchangeComunicación en administración0502 economics and businessGE1-350Responsabilidad social de los negociosEmerging marketsStakeholder theorySocial responsability of businessEnvironmental effects of industries and plantsCSR communication strategies; business groups; Colombia; stakeholder theory; content analysis; corporate reportRenewable Energy Sustainability and the Environmentbusiness.industrystakeholder theory05 social sciencesbusiness groupsStakeholderUNESCO::CIENCIAS ECONÓMICASUnit of analysisEnvironmental sciencesContent analysisSustainabilityCorporate social responsibility050211 marketingcsr communication strategiesbusinessCommunication in management050203 business & management
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